
So the key is to acquire a current list of targeted prospects. I emphasize the word current, because these lists of prospects change constantly and a list of potential prospects that you might use in January can become quickly obsolete by July. People move around in the film industry as much as any other, people get promoted, go to different companies, some retire, die or go independent and start their own endeavors. There are some resources that can be purchased, such a the Hollywood Creative Directory. You can purchase a subscription that provides regular updates for the duration of the subscription period.
The Hollywood Creative Directory is a great resource for obtaining a current list of film executives in every genre, budget range and track record that you can imagine. The problem that I have is that many of us work full time gigs, while also trying to pimp-out our scripts in our free time. This means we can't dedicate the time required to sift through the directory, find the executives that take unsolicited queries, put together a sub-list, send out the emails and organize the contacts. This can be a full time job in itself.
What you might want to think about is using a service such as SellAScript.com I have been quite successful with their service and the cost is nominal, $65 - $80. They offer 3 different tiers with the $80 option reaching more than 8600 film producers, managers and literary agents. All you need to do is put together an impressive marketing piece as I discussed in my last post. This generally consists of a powerful logline, summary and any other credits or awards you are able to leverage. SellAScript does the rest. They will blast out your email to the inbox of thousands of film executives so that it appears to come directly from your email. When they respond, it goes directly to your email inbox. With this shotgun approach, you are almost guaranteed to receive a handful of requests for your work, as I have. And hey...all you really need is one person with the right connections and means who is crazy about your idea.
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